Audi | women's day// ART DIRECTION //
Drive over stereotypes
These are just some of the many misogynistic driving stereotypes women have been subjected to for ages. Audi has always pushed boundaries through progress - with equality being the core pillar of its philosophy.
On Women’s Day, Audi took the first step towards real change, by changing attitudes.
We painted real comments from women about the stereotypes they’ve faced on Indian streets for them to drive over.
This bespoke event was released as a powerful film on 8th March (Women’s Day) along with a comprehensive social campaign.
