SOFT, SMOOTH & BOUNCY
HAIR & CARE | TRIPLE BLEND OIL// ART DIRECTION //
The goodness of aloe
Marico wanted to position Hair & Care as a premium hair oil that is light and non-sticky that protects your hair from natural damage.
We moved away from the traditional hair ad look and created a campaign that was more real and natural that also focused on beautiful hair.
Hair Scare
Hair oil ads have always focussed on good hair. Bad hair never got to show it had a life of its own. Until now.
Side note: Bollywood has way too many 'hair' songs. Just type"Zulf" on YouTube. You'll see what I mean.